Archive for January, 2008

The Cloverfield method of film marketing

The movie Cloverfield did astoundingly well this weekend. On my other site, ourCloverfield Review has been receiving tons of hits over the past few weeks, so it wasn’t a bit surprise for me to see it at Number 1 this weekend. But what can we, as filmmakers learn from the way Cloverfield built its marketing campaign, in order to better market our own movies?

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Socialized through Gregarious 42