Just like everything else in life worth doing, there is a steep learning curve to becoming a great film maker. This is true whether or not you are trying to break in using the traditional route or the entrepreneurial route.
The traditional route is to start out as a production assistant, work you way up to line producer, then to production manager, and so on until you reach your goals. The problem is you no matter how many films you work as a PA no one is ever willing to put their faith in you to do the next job up. You just don’t have the experience.
The same is true for the entrepreneurial filmmaker. If you are going this route, then you are out hustling for investors or for a studio to back your project. “What have you done before? Can you show me something?” will be one of their very first questions.
If either of these sounds like a situation you are currently facing, let me share with you the advice of a friend of mine named Donny. This advice came up during a conversation with a friend of ours, a young actress, who was looking for a day job, but couldn’t find anyone who would hire her because she lacked some skill for each of the jobs she had applied.
The advice he gave to her was golden advice that I will remember forever. He said:
If you let not knowing how to do something stop you from getting what you want, then you’ll never get anywhere in life.
Donny has a great story of how he had got his first job working for a video production company. He wanted to work the camera, but the company wasn’t hiring for the camera position. Instead, they were looking for someone to do DVD menus and animations using the Lingo programming language in Macromedia Director. Donny is a good friend of mine, and for all of his skills in art, film, animation, and business, if there is one thing he is not its a programmer. So when they asked, “Can you program Lingo, because that is what we really need?“ His response was “Absolutely…but I want to give my old job two weeks notice…can I start in two weeks?”
He didn’t need to give his former employer two weeks notice…he didn’t have a former employer. He was broke and jobless. Instead he went out and bought three books on programming lingo, and proceeded to teach himself for those two weeks. He got the job, and worked his way into a camera operator position in no time.
Now, I’m not saying lie about your abilities…and please please don’t lie to an investor about what you’ve done before. There are severe legal consequences for lying to an investor. But what I am saying is that you can’t let your own lack of experience dictate what you can or can’t accomplish. People always tell you to think outside the box. I’m here to tell you there is no box.
Let me give you a real life example. I have an a friend who is an actor who wants to start producing some feature films. However, he has absolutely nothing produced. He has all the contacts to make a film. He knows crew and talent both here in the south and Los Angelos.
He called me asking me to do some random projects for him to use as a reel that he could use to approach investors. The thing is, what he is basically trying to do is do a bunch of projects for the sole purpose of building a reel, because he thinks investors won’t give him money without one. The fact is, he hasn’t tried to raise money yet, so he doesn’t even know if they will ask for that sort of proof. Ultimately he might spend the better part of a year doing purposeless projects, just to make a good reel.
Capitalize on other peoples experience
If you aren’t trying to get a ‘job’ but are instead trying to get a movie funded you have another great option available to you. You can capitalize on the experience of your team. Think of the above example. My friend wants to raise money for a film. He thinks he has the investors, but is afraid to approach them without some proof of experience. However, he pretty much knows who his core crew is. They all have experience and extensive reels. Do you think that if he had a good possibility of getting funding that that crew wouldn’t let him use their reels to get the money? After all, as a crew person it means you will get work and get paid. Try this experiment: Call any professional camera operator in the world…preferably a steadicam operator because they usually have killer reels. Tell him you have a feature script, you want to hire him as Director of Photography, but you are still raising funding If he is interested, ask him if its ok to use his reel to convince an investor to fund the movie. He won’t say no.
Take the group of experience crew who have agreed to work with you. Form a Production Company, and edit together an extremely awesome reel from all of them. Then say the following words: “This is an example of various projects my crew has worked on in the past”. You haven’t lied, and you aren’t really even being deceitful. After all, the people responsible for this reel will be working on your film, so the investor can probably expect close to the same quality of work.
Does it really matter if you personally don’t have the experience? It shouldn’t because obviously you are good enough to surround yourself with smart enough people to get the job done. Are you smart enough to get the job done?
{ 2 comments… read them below or add one }
Couldn’t agree more, although a stint as a runner just to see how every aspect of a major production works is always helpful. As ever the more contacts you have the better it is!
Most people today have this really terrible habit of repelling what they really want. And when you bring it to their attention their typical response is “no I don’t”. But their actions, life and bank account tell a different story.
In today’s economy, people claim to be fully focused on “attracting what they want”. They’ll provide great lip service, but they won’t do anything to work towards their dreams. Now here’s the rub.
Just as it’s written in the Bible in the book of James “Faith without works is dead”. Well, the law of attraction without ACTION is dead. Read that again. If you think you can just sit on your couch and dream about money coming into your life and then one day become rich then you’re on the wrong track my friend.
Odds are, you want to be a wildly successful film maker who makes lots of money. Well…
In order to attract what you money, you have to be engaged in activities that money is attracted to. Money is attracted to movement. And in this economy, nobody can afford to sit around and wait for things to happen.
To attract money in this recession you have to be completely focused on your goal. Let’s say for example you were just laid off your job of 12 years. Now what? You have a wife and kids to support and bills to pay. What do you do?
You cut the fat out of your life, starting with the things you once thought were necessities. Again, get rid of the fat from your life. If you can’t manage the money you do have, the universe will not give you anymore.
Movement is key. Instead of saying, “I can’t believe I lost my job. It’s not fair. It’s the economy’s fault”. Blah, blah, blah. Ask, “What can I do to overcome this adversity? What new trade can I learn how to do? Who can I meet that’ll help me achieve the goals in life I wish to achieve? How can I make money from this adversity?”
Then act! That’s your job. Stay moving, like liquid. When my business slowed down, I quickly enrolled in a new career. When I decided I didn’t like that one, I immediately learned a new trade and began a new career. And you know what? The money started coming quickly. I did not join the “whoa is me” crowd. I joined the entrepreneur crowd and quickly started a new career.
How do you attract money in a recession? Action is critical. Money loves movement. So move. Action! Nothing happens until something moves.